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Innovation typology in tourism

knowledge have usually more absorptive capacity. Furthermore, this determinant is also influenced by other factors such as the structure of the organization, the innovation strategy or the organization of innovation processes. In this regard, personnel fluctuations influence the levels of absorptive capacity in tourism organizations. Seasonality is another factor that diminishes the levels of absorptive capacity in tourism. Besides, absorptive capacity influences the ability to reproduce incremental changes that take place in the interaction between producers and tourists. Thus, absorptive capacity is closely linked with the ability to reproduce ad hoc innovations.

  • Innovation trajectories. Innovation processes within tourism organizations are influenced by their innovation trajectories. Since technological change is a cumulative process, former innovation activities influence current innovation performance. Thus, tourism organizations that develop through incremental changes may introduce innovations on a regular basis. However, tourism organizations that combine periods of incremental change with the introduction of radical innovations may benefit more from the results of the innovative process. Both trajectories, one based on incremental changes and another based on the combination of periods of cumulative change and radical change, may increase the possibilities to acquire knowledge from several resources. Thus, innovation trajectories are linked with the ability to transform technological opportunity into innovations.

  • Type of innovation. Innovation performance can also be influenced by the type of innovations that are developed in organizations. Accordingly, organizations that focus on product innovations in tourism may develop more personalized services, enhance quality, create new services, etc. In contrast, investments in process innovations may have the objective of increasing production efficiency or quality of processes. Besides, organizational innovations may influence innovation performance of the whole organization. Finally, marketing innovations may be necessary to increase market share or to open new markets. The type of innovation that organizations develop is determined by several factors, such as demand needs, technological opportunity or the strategy of the organization.

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