Innovation typology in tourism
between investments in innovation and results of the innovative process. Thus, the aim of this chapter is to provide a theory of what can and cannot be measured in the tourism sector. Accordingly, the approach developed is a theoretical rather than a mathematical one.
As a result of the theory developed in the former chapters, in the sixth chapter a typology of innovation in tourism is provided. Regarding heterogeneity on innovation performance within the tourism industry, four types of innovative organizations are suggested: supplier dominated, scale intensive, knowledge intensive and network intensive. These different trajectories followed by organizations are based on the contributions made by Pavitt (1982) and Hipp and Grupp (2005). Nevertheless, the taxonomy is adapted to the tourism sector. Therefore, the typology of innovation suggested is explained by the determinants of innovation introduced in chapter four.
Finally, in the conclusions I summarize the principal findings of the master thesis. Besides, a proposal for further research is provided, according to the theory developed in this study.