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The John Deere Strategy – In Summary

Accelerated emphasis on global growth –$50 billion mid-cycle sales by 2018 –Approximately 50% outside of U.S. & Canada –Capitalize on increased global demand for food, shelter and infrastructure Focus on improved profitability –12% mid-cycle margin by 2014 Continued adherence to OROA/SVA model –30% OROA at mid-cycle sales (12% at trough) with improved asset turns Focus on two growth platforms –Global pre-eminence in agricultural-equipment solutions –Global construction-equipment operations (with presence in China) C o m p l e m e n t a r y / s u p p o r t i n g b u s i n e s s e s t o h e l p d r i v e p e r f o r m a n c e o f g l o b a l g r o w t h p l a t f o r m s Revised metrics reflect strategic direction –“Performance” metrics align compensation to strategy H e a l t h m e t r i c s i n t r o d u c e d t o m o n i t o r u n d e r l y i n g f a c t o r s ( e . g ., market s h a r e , q u a l i t y ) t o e n s u r e p e r f o r m a n c e i s s u s t a i n a b l e


| Deere & Company

| August 2011

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