S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S ®
REAL ESTATE REALTOR®
C R E AT I N G
R E A L T O R S®
2006 Board of Directors
President Bobbie Nelson
President-Elect Sandy Kaplan
Secretary/ reasurer Christa Shanaman
Directors Steve Allen Debra Frey Frank May Janet Romanowski Dan Sedenquist Lauren Spencer Dennis Stewart Lela Willett Suzanne Yost
RE InfoLink Director Suzanne Yost 688-7434
Chief Executive Officer Philip B. Tedesco, RCE, CAE
Member Services Director Norma I. Milete
Director of Education Karen Kirwan
Marketing & Communications Manager Dawn Valentine
Member Services Coordinator Amy Ferrasci-Harp
Receptionist/Administrative Leslie Flint
Administrative Assistant Gloria Spitzer
Bookkeeper Jennifer Shaw
ADVERTISING INFORMATION For advertising & deadline information, please contact
Amy Ferrasci-Harp (831) 464-2000 or firstname.lastname@example.org
REAL ESTATE is the official monthly newspaper of the Santa Cruz Association
f R E A L T O R S ® p r ov i d e d a s a
member service to inform, educate and update REALTOR® andAffiliate members on local, state and national real estate news and the Association’s calendar of events.
Santa Cruz Association of REALTORS® 2525 Main Street, Soquel, California 95073 (831) 464-2000 • (831) 464-2881 fax www.scaor.org
REAL ESTATE is designed & produced by Coastal Homes Magazine.
Design/Production Brenda Jenkins
Pre-press Mark Gordon
WELCOME WATSONVILLE! In continuing to realize our Vision of “Creating Better REALTORS®,” we have entered into a shared service agreement with the Watsonville Association of REALTORS®. This is a big step towards bringing our two associations together to work for the greater good. The services now being shared include the Open House Tour, Education, and Local Government Relations.
Members of the Watsonville Association have joined us in a collaborative tour, so the Thursday Broker Tour now has both associations’ tours integrated into one tour document. SCAOR Chief Executive Officer Philip Tedesco, along with your Leadership Team, worked to put this great partnership together for you. Another important person critical to making this happen is Christina Morales, President of the Watsonville Association. When you see her, please give her a big thank you for her work towards the realization of this agreement. I look forward to all the great things we will do together!
SIGN, SIGNS, EVERYWHERE A SIGN............. The Santa Cruz Association of REALTORS® has renewed, and paid, the County of Santa Cruz Sign Encroachment Permit through June 30, 2007. This permit is for the benefit of members of our association. Make sure to read the article on the cover of this issue of the newsletter to find out more information about this important issue.
C.A.R. LEGAL HOTLINE TO GIVE PRIORITY TO TRANSACTIONAL QUESTIONS In order to provide members with expedited legal services on time- sensitive questions, C.A.R.’s Legal Hotline will now give priority to questions involving specific real estate transactions over those of a general nature.
Prioritizing transactional questions in this way should give members a
quick response time for many of their time-sensitive questions.
By instituting these procedures, it is anticipated that the Legal Hotline will be able to provide faster service to those with time-critical transactions and also continue to service general questions. Brokers, owners and office managers will not be affected by this new procedure.
Members with general questions can still call the Legal Hotline, though they also may be able to get answers to general questions more quickly by checking the legal section of C.A.R. Online at http://www.car.org/index. php?id=Ng or signing up for many of the online or live classes available through the education section of C.A.R. Online at http://www.car.org/index. php?id=MTA.
HAND-OUTS FOR CONSUMERS
FROM REALTOR.ORG Nothing solidifies your image as an experienced REALTOR® more than providing accurate, comprehensive information on the real estate process to prospects, clients, and customers. These handouts, free to REALTORS®, were createdbyREALTOR®MagazineOnline for your use in marketing materials, websites, and more. Personalize them with your business contact information and customize them with information specific to your market — some handouts even have blank spaces for you to insert your market data. Or, use them as the basis for articles in your newsletter, local newspaper, or website. Find them at REALTOR.org -- another member benefit.
A quote for the time we live in............“We could learn a lot from crayons: some are sharp, some are pretty, some are dull, some have weird names, and all are different colors....but! they all exist very nicely in the same box.” -- No author listed
Bobbie Nelson 2006 SCAOR President (831) 419-7253
Shelly Paine’s Affiliate Update will be back in September, but for now, on behalf of the SCAOR Affiliate Committee, we’d like to extend a warm welcome to our newest Affiliate members: Alex Greenless, Bank of America, Aptos; Kulvinder Hummel, Bank of America, Santa Cruz; and
Rick Campbell, Wells Fargo Home Mortgage, reports that the Education/Lenders Panel meets every other month, and encourages you to contact him for more information regarding this sub-committee at email@example.com or call (831) 465-8606.
Ourcommitteecontinuestogrowwith the direction of Shelly Paine, SCAOR Affiliate Committee Chairperson, and Norma Milete, SCAOR Director of Membership Services.
The revised affiliate directory has been a great asset, as is the SCAOR website (www.scaor.org). We ask that you pass along your comments to other potential affiliates and encourage them to become a member of our Affiliate Team!
August | Real Estate 3
American Dream Realty Sara Burke Victoria Doria Michael McCarthy
Bailey Properties Bill Bertone Sylvia Nunez
Century 21 Arrowhead Isabel Alvarado
Century 21 Award Real Estate Pamerla Harnett
Century 21 Showcase REALTORS® Cari Wade
David Lyng & Associates Electra Stockwell
Equitable Real Estate Services Christopher Reed
Fireside Realty Danielle Arigoni
John Haynes Real Estate Marc Haynes
Network Alliance Real Estate Christy Carson Winston Carson Debbie Golino Forest Goodin
Pacific Sun Properties Randy Golstein
Santa Cruz Financial, Inc. Gary Swanson
anguard REALTORS® Rick Miritz
Bank of America - Aptos Alex Greenlee
Bank of America - Santa Cruz Kulvinder Hummel
Blue Adobe Mortgage Michael Taormina
A new affiliate member was incorrectly identified last month. Please welcome Jacqueline Sommers of Waste-Water Warehouse, Inc. as a new member.
Comments about an applicant’s admittance should be submitted in writing to the Santa Cruz Association o f R E A L T O R S ® , 2 5 2 5 M a i n S t . , S o q u e l , C A 9 5 0 7 3 .
If you’re interested in marketing your business through an enhanced listing in the Affiliate Resource Guide or an advertisement in this newsletter, contact SCAOR Member Services Coordinator, Amy Ferrasci-Harp, at firstname.lastname@example.org or (831) 464-2000.
The next Affiliate Committee meeting will be held on Wednesday, August 9th at 8:30am at the Association office, 2525 Main Street in Soquel.