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S A N TA C R U Z A S S O C I AT I O N O F R E A LT O R S ®

REAL ESTATE REALTOR®

C R E AT I N G

BETTER

R E A L T O R S®

2006 Board of Directors

President Bobbie Nelson

President-Elect Sandy Kaplan

Secretary/ reasurer Christa Shanaman

Directors Steve Allen Debra Frey Frank May Janet Romanowski Dan Sedenquist Lauren Spencer Dennis Stewart Lela Willett Suzanne Yost

RE InfoLink Director Suzanne Yost 688-7434

Chief Executive Officer Philip B. Tedesco, RCE, CAE

Member Services Director Norma I. Milete

Director of Education Karen Kirwan

Marketing & Communications Manager Dawn Valentine

Member Services Coordinator Amy Ferrasci-Harp

Receptionist/Administrative Leslie Flint

Administrative Assistant Gloria Spitzer

Bookkeeper Jennifer Shaw

ADVERTISING INFORMATION For advertising & deadline information, please contact

Amy Ferrasci-Harp (831) 464-2000 or amy@scaor.org

REAL ESTATE is the official monthly newspaper of the Santa Cruz Association

  • o

    f R E A L T O R S ® p r ov i d e d a s a

member service to inform, educate and update REALTOR® andAffiliate members on local, state and national real estate news and the Association’s calendar of events.

Santa Cruz Association of REALTORS® 2525 Main Street, Soquel, California 95073 (831) 464-2000 • (831) 464-2881 fax www.scaor.org

REAL ESTATE is designed & produced by Coastal Homes Magazine.

Design/Production Brenda Jenkins

Pre-press Mark Gordon

President’s Message

WELCOME WATSONVILLE! In continuing to realize our Vision of “Creating Better REALTORS®,” we have entered into a shared service agreement with the Watsonville Association of REALTORS®. This is a big step towards bringing our two associations together to work for the greater good. The services now being shared include the Open House Tour, Education, and Local Government Relations.

Members of the Watsonville Association have joined us in a collaborative tour, so the Thursday Broker Tour now has both associations’ tours integrated into one tour document. SCAOR Chief Executive Officer Philip Tedesco, along with your Leadership Team, worked to put this great partnership together for you. Another important person critical to making this happen is Christina Morales, President of the Watsonville Association. When you see her, please give her a big thank you for her work towards the realization of this agreement. I look forward to all the great things we will do together!

SIGN, SIGNS, EVERYWHERE A SIGN............. The Santa Cruz Association of REALTORS® has renewed, and paid, the County of Santa Cruz Sign Encroachment Permit through June 30, 2007. This permit is for the benefit of members of our association. Make sure to read the article on the cover of this issue of the newsletter to find out more information about this important issue.

C.A.R. LEGAL HOTLINE TO GIVE PRIORITY TO TRANSACTIONAL QUESTIONS In order to provide members with expedited legal services on time- sensitive questions, C.A.R.’s Legal Hotline will now give priority to questions involving specific real estate transactions over those of a general nature.

Prioritizing transactional questions in this way should give members a

quick response time for many of their time-sensitive questions.

By instituting these procedures, it is anticipated that the Legal Hotline will be able to provide faster service to those with time-critical transactions and also continue to service general questions. Brokers, owners and office managers will not be affected by this new procedure.

Members with general questions can still call the Legal Hotline, though they also may be able to get answers to general questions more quickly by checking the legal section of C.A.R. Online at http://www.car.org/index. php?id=Ng or signing up for many of the online or live classes available through the education section of C.A.R. Online at http://www.car.org/index. php?id=MTA.

HAND-OUTS FOR CONSUMERS

FROM REALTOR.ORG Nothing solidifies your image as an experienced REALTOR® more than providing accurate, comprehensive information on the real estate process to prospects, clients, and customers. These handouts, free to REALTORS®, were createdbyREALTOR®MagazineOnline for your use in marketing materials, websites, and more. Personalize them with your business contact information and customize them with information specific to your market — some handouts even have blank spaces for you to insert your market data. Or, use them as the basis for articles in your newsletter, local newspaper, or website. Find them at REALTOR.org -- another member benefit.

A quote for the time we live in............“We could learn a lot from crayons: some are sharp, some are pretty, some are dull, some have weird names, and all are different colors....but! they all exist very nicely in the same box.” -- No author listed

Bobbie Nelson 2006 SCAOR President (831) 419-7253

bobbie@bobbienelson.com

Affiliate Update

Shelly Paine’s Affiliate Update will be back in September, but for now, on behalf of the SCAOR Affiliate Committee, we’d like to extend a warm welcome to our newest Affiliate members: Alex Greenless, Bank of America, Aptos; Kulvinder Hummel, Bank of America, Santa Cruz; and

Rick Campbell, Wells Fargo Home Mortgage, reports that the Education/Lenders Panel meets every other month, and encourages you to contact him for more information regarding this sub-committee at rick.d.campell@wellsfargo.com or call (831) 465-8606.

Michael Mortgage!

Taormina,

Blue

Adobe

Ourcommitteecontinuestogrowwith the direction of Shelly Paine, SCAOR Affiliate Committee Chairperson, and Norma Milete, SCAOR Director of Membership Services.

The revised affiliate directory has been a great asset, as is the SCAOR website (www.scaor.org). We ask that you pass along your comments to other potential affiliates and encourage them to become a member of our Affiliate Team!

August | Real Estate 3

New Members

REALTOR® Members

American Dream Realty Sara Burke Victoria Doria Michael McCarthy

Bailey Properties Bill Bertone Sylvia Nunez

Century 21 Arrowhead Isabel Alvarado

Century 21 Award Real Estate Pamerla Harnett

Century 21 Showcase REALTORS® Cari Wade

David Lyng & Associates Electra Stockwell

Equitable Real Estate Services Christopher Reed

Fireside Realty Danielle Arigoni

John Haynes Real Estate Marc Haynes

Network Alliance Real Estate Christy Carson Winston Carson Debbie Golino Forest Goodin

Pacific Sun Properties Randy Golstein

Santa Cruz Financial, Inc. Gary Swanson

anguard REALTORS® Rick Miritz

Affiliate Members

Bank of America - Aptos Alex Greenlee

Bank of America - Santa Cruz Kulvinder Hummel

Blue Adobe Mortgage Michael Taormina

Correction:

A new affiliate member was incorrectly identified last month. Please welcome Jacqueline Sommers of Waste-Water Warehouse, Inc. as a new member.

Comments about an applicant’s admittance should be submitted in writing to the Santa Cruz Association o f R E A L T O R S ® , 2 5 2 5 M a i n S t . , S o q u e l , C A 9 5 0 7 3 .

If you’re interested in marketing your business through an enhanced listing in the Affiliate Resource Guide or an advertisement in this newsletter, contact SCAOR Member Services Coordinator, Amy Ferrasci-Harp, at amy@scaor.org or (831) 464-2000.

The next Affiliate Committee meeting will be held on Wednesday, August 9th at 8:30am at the Association office, 2525 Main Street in Soquel.

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