Times are Changing. Are we?
Women account for 93% of all food purchases
70% of new businesses are started by women
59% of women feel misunderstood by food marketers
A learning: Nearly every customer who walks through our doors is a woman – and with more women in the workforce, chances are these customers are pressed for time. When they walk into the store, more than half of them don’t think we give them what they want.
Sources: Trendwatching, Aug. 2007; Telestra Business Women’s Awards.