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Demands are changing. How are we helping customers buy what they want?

Diversity addresses a wide range of experiences and perspectives

Old thinking: Organics are for “Birkenstock crowd” and “tree huggers”

New thinking: Organics are healthier, more desirable, can be pricier

27% of consumers purchase organics weekly

96% of consumers use fresh organics occasionally

North America is largest organic food and drink market

Entry to organics perceived as price prohibitive

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