Demands are changing. How are we helping customers buy what they want?
Diversity addresses a wide range of experiences and perspectives
Old thinking: Organics are for “Birkenstock crowd” and “tree huggers”
New thinking: Organics are healthier, more desirable, can be pricier
27% of consumers purchase organics weekly
96% of consumers use fresh organics occasionally
North America is largest organic food and drink market
Entry to organics perceived as price prohibitive