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Business Initiative: Black History Month Partnership Drives Sales, Philanthropy

SUPERVALU and Coca-Cola donated $150,000 to 49 non-profit organizations as part of Coca-Cola’s “A Moment of Inspiration, a Lifetime of Black History” celebration

With Coca-Cola, hosted viewing parties of PBS program “African American Lives II”

Additional partnerships with Colgate, General Mills, Kellogg’s, Kraft and Unilever for high-profile merchandising and donation program

In-store samplings feature more than 30 African-American vendors, driving awareness and sales

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