X hits on this document

Powerpoint document

Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: ... - page 1 / 6

14 views

0 shares

0 downloads

0 comments

1 / 6

Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: The Beat Goes On”

Gender Roles and TV

 for past 25 years, prime time and children’s TV rarely use female voice over.

 men presented as authority figure, even for female oriented products

 women are under-represented in commercials aired during children’s TV programs.

little has changed in TV gender role portrayals since the 70's

the female-attractive stereotype is most often forged by males (e.g., male voice overs).

Document info
Document views14
Page views14
Page last viewedSun Dec 04 08:57:16 UTC 2016
Pages6
Paragraphs60
Words420

Comments