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Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: ... - page 2 / 6

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MTV and gender roles.

Focus has been primarily on the content of music videos.

women and blacks are in minority, white males appear most often and were the center of attention.

Vincent, Davis, & Boruszkowski (1987)

56% fo the portrayals of women were condescending

-Sexism was high & traditional gender roles were depicted.

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