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Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: ... - page 3 / 6

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MTV and gender roles

- Vincent 1980

significant increase in the number of videos depicting women as fully equal

significant increase in the frequency of sexy or alluring clothing and nudity

Can be viewed as a process of Polarization : as women become more equal in our culture, sexist objectifying portrayals of women become more extreme.

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