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Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: ... - page 4 / 6

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Present Study’s Hypotheses

First Goal : Address the stereotyped gender role portrayals in MTV commercials

1. Frequency = males more frequent than females

2. Physical Fitness = females portrayed as more fit than males

3. Attractiveness = females portrayed as attractive more often than males

4. Sexy Clothing = females more often presented in sexy cothing

5. The Object of Gaze = females more often presented as the object of gaze

- Second Goal : test whether commercials for dif products have a male or female gender orientation

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