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Nancy Signorielli , Douglas McLeod, and Elaine Healy “Gender Stereotypes in MTV Commercials: ... - page 5 / 6

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males (54.4%) appeared more often than females. Also male only commercials were more frequent than female only

women (77.4%) more likely to be portrayed as physically fit (males only 33%)

women (50%) were rated as extremely attractive; males (2.2%).

women more likely to be portrayed in sexy clothing (somewhat sexy = 24.4%, very sexy = 29.4%); 6.5% of males were portrayed in somewhat sexy clothing.

women were more likely to be portrayed as the object of another’s gaze (60%), men = 20%

Also of the female only commercials, 75% were for personal products.

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