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WEDNESDA , APRIL 13 - MORNING Technical and Business Sessions - page 42 / 100





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integrated design & manuFacturing

With the tremendous regulatory and economic pressures on the automotive industry, the need for innovation is higher than ever. Many large OEM and supplier organization have their own internal

Design for Six Sigma (DFSS) is a powerful engineering process for designing robust, high quality products that consistently meet or exceed customers’ expectations. This session will address new technical

processes. But how do they reach outside and how do the ‘outside’ companies get visibility within our industry. A panel discussion group will be led by a moderator and will include from MIT Enterprise Forum, University of Michigan, and several innovators on the verge of making it in our industry.

advances in DFSS and provide valuable insight into its application through the presentation of significant real-world case studies

1:00 p.m. - 5:00 p.m.

1:00 p.m. - 2:00 p.m.

1:00 p.m. - 3:20 p.m.

D0-02B Chat with the Experts: Getting

D0-07A Reliability and Robust Design in

Innovation Noticed within Industry Automotive Engineering: Design


for Six Sigma (IDM108)

Body Engineering and Design (Part 2 of 2) (B100)



THURSDA , APRIL 14 - AFTERNOON Technical and Business Sessions


Organizers: Vesna Savic, Mallikarjuna Bennur, General Motors LLC; Raghu Echempati, Kettering Univ.; Ramakrishna Koganti, Ford Scientific Res. Laboratories

Moderators: David Stout, David B Stout Associates LLC

Organizers: Yih-Chyun Sheu, Changan Automobile Co Ltd; Richard Amori, Ford Motor Co.; Robert V. Lust, General Motors LLC

Chairpersons: Richard Amori, Ford Motor Co; Robert Lust; Yih-Chyun Sheu, Changan Automobile Co Ltd

1:00 p.m.

A Methodology for Evaluating Body Architecture Concepts using Technical Cost Modeling

Technical Keynote: A Structured Approach for Function Analysis of Complex Automotive Systems



hesham A. Ezzat, General Motors Company; Richard Roth, Massachusetts Institute of Technology; Theresa M. Lee, General Motors Company; Randall J. Urbance, Formerly, General Motors Company; Randolph Kirchain, Massachusetts Institute of Technology

Ioan F. Campean, Edwin henshall, David Brunson, Andrew Day, University of Bradford; Rod McLellan, Joseph hartley, Tata Motors European Technical Centre

1:20 p.m.

An Improvement Research of Underfloor of Midsize Sedan - Focusing on 2010 New YF Sonata Development Examples

(2011-01-0772) Log Won Do, hyundai Motor Company

1:40 p.m.

A New Empirical Formula for Calculating Vehicles` Frontal Area

Robust Engineering with Symptomatic Responses

(2011-01-0763) Mohamed Ali Emam, helwan University


Balakrishna Chinta, General Motors Company

2:00 p.m.

Engine Starting Torque Evaluation through Starter Motor

Robust and Reliable Teamwork within Engineering Projects

(2011-01-0060) Srinivasa Raju Gavarraju, TATA Motors Ltd,


Ed henshall, Ioan Campean, David Brunson, University of Bradford

2:20 p.m.

An experimental Investigation of the Effect of Magnetic Field on Engine Cooling Water Properties

Robust Design of a Light Weight Flush Mount Roof Rack



Ahmed A. Abdel-Rehim, Khairy El-Nagar, Ramadan Abdel-Aziz, Benha University; hamdy Maarouf, PetroJet Co.

Srinivasa Mandadapu, Balakrishna Chinta, Brian Jutila, Maria Schoenefeld, General Motors Company

2:40 p.m.

A New Methodology for Calculating and Modelling Non-Linear Springs in the Valve Train of Internal Combustion Engines (Written Only -- No Oral Presentation)

Application of Mizenboushi (GD3) Method of Problem Prevention to Vehicle, Component and Subsystem Validation


Gaetano Sequenzia, Salvatore Oliveri, Michele Calabretta, Gabriele Fatuzzo, Michele Cali, University of Catania

(2011-01-1275) Don Wright, General Motors Company

3:00 p.m.

Interpretation of SAE J1100 Cargo Volume Indices (Written Only -- No Oral Presentation)

Critical Success Factors of Six-Sigma Implementation in Automotive Industry in Egypt



Neil E. Mitchell, David Dolenga, General Motors Company

Shady Baher El Safty, GM International Operations - Egypt - General Motors Company

10:03 p.m.

Quantifying Enclosed Cargo Space and Luggage Volume (Written Only -- No Oral Presentation)


Neil E. Mitchell, Richard Watson, General Motors Company


SAE 2011 World Congress

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