We wanted to build “horizontal” interdependency and trust among grantees, believing that the most powerful help we could offer would be to connect them to one another. Additionally, we wanted to “go deeper” into the hopes, dreams, and unseen possibilities in each project. As the year progressed and trust grew, the group consultation process became less formal, flowing out of conference call updates. Fellow grantees provided invaluable insights for each other; their differences in perspective were becoming a source of strength.
5. One-On-One Consultations
Special challenges benefited from more focused consultations. Both Scripps and Mayo benefited from a phone conversation with John Hawks, a social network mapping expert. Alan Duncan appreciated the insights,
The view that evidence is a relatively weak force in spreading an innovation was near heresy… but very useful. John helped us focus on creating opportunities for trusted opinion leaders to get experience in trying out or vetting our innovation. Evidence is just enough to get you in the door. We have started to focus on engaging opinion leaders in direct experiences and communicating “social proof” through interpersonal networks.