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SIDE-BY-SIDE STRATEGIC CHALLENGES          CHART 8

CONVENTIONAL

SOCIAL NETWORK

Crafting an evaluation design and gathering the evidence to prove the relative advantage

Crafting an approach that engages diverse people and perspectives in a search for increasing fitness and performance

Managing the project through stages or stage-gates with disciplined go- and no-go decisions

Making sense out of the uncertainty and surprises that pop into view as the effort progresses

Completing the prototype on schedule and in a thorough manner resulting in discrete deliverables

Engaging widening circles of diverse collaborators in prototype development, revealing many unexpected answers along the way

Reducing deviation and variation from the approved development plan or specs

Maintaining alertness to novel directions, emerging goals, and inspired improvisation or bricolage

Assuring that the innovation is modular, engineered for ease of use in multiple settings

Engaging others in vetting and adapting an innovation to “their” local context and patterns

Generating objective evidence that the innovation “works” in one local setting

Paying collective attention to small and large “environmental” surprises that could help speed adoption

Asserting subtle pressure through punishments and rewards that accelerate adoption

Taking time needed to appreciate latent wisdom, history & pre-existing solutions that can be amplified

Broadcasting the existence of the better way to all and finding high leverage situations to share the convincing evidence

Using social network mapping to identify the informal CoP opinion leaders; inviting them to try out the innovation and help with the vetting process

Applying a full court press to formal leaders and decision-makers, repeating your message ad infinitum

Trusting that the informal CoP leaders, if they like the innovation, will share it with others (no pressing, selling, or buying-in required)

Generating and broadcasting new data about performance as it is collected

Asking the informal leaders to talk with others about their direct experience

Measuring the difference between your rate-of-adoption goal and reality

Affirming changes in direction and measuring the enduring resilience of the organization into the future

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