To learn more, receive progress reports, and make requests, please contact
Linda DeWolf, President, VHA Health Foundation
Keith McCandless, Social Invention Group
* Many thanks to Brianna Van Ness for creative thinking and editing assistance.
 Doblin Group research, Business Week Online, August 2005.
 Rogers, Everett. The Diffusion of Innovations (New York: Free Press) 1995.
 Weick, Karl. Sensemaking in Organizations, (Thousand Oaks, CA; Sage) 1995
 Stacey, R. D. Complex Responsive Processes in Organizations: Learning and Knowledge Creation (New York: Routledge) 2001. Zimmerman, Brenda, Lindberg, Curt, and Plsek, Paul. Edgeware: insights from complexity science for health care leaders (Irving, Texas: VHA. Inc.) 1998. Wenger, Etienne. Communities of Practice, (Cambridge University Press) 1999.
 This is a phrase used by Jerry Sternin, Positive Deviance guru, to describe the process of change among community members applying Positive Deviance. In contrast to the dominant paradigm, thinking your way into new behaviors, the cause-and-effect are flipped.