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Buffalo Wild Wings approach: By surrounding patrons with monitors on all sides, there’s not a bad seat in the house.


Buffalo Wild Wings opts for hot technology.

By Jim StokeS

From CNN news to ESPN sports to NTN trivia, Buffalo Wild Wings (BWW) offers a plethora of media choices along with a bar and a restaurant for friends and family to gather. Here, we’ll explore the AV install at the brand new Holland MI store. And “store” is the trade name for a BWW site.

Even more intriguing is the name “Buffalo Wild Wings.” You’d be hard-pressed to find a herd of Buffalo roaming about today, and even more hard-pressed to find a Buffalo herd with wings. So, let’s go back and trace the legacy as gathered from the company history. It all started back in 1981 when Jim Disbrow and his partner Scott Lowery, a couple of young men from Kent OH, had a serious crav- ing for New York-style Buffalo chicken wings. Rather than shuffle off to Buffalo, they stayed in Kent and went on to open their own Buffalo wing eatery near the campus of Ohio State University. That was the start of Buffalo Wild Wings Grill and Bar, whose purpose was to offer people a place to hang out, grab a beer and eat some great food, including the now-famous, award-winning chicken wings. Today, there are more than 600 company-owned and franchised BWWs in 41 states.


For a business overview, we’ll intro- duce Jeff Carmody, Regional Manager for the franchise group called J.K. & T. Wings Inc (aka Buffalo Wild Wings), lo- cated in Shelby Township MI. His com- pany operates 29 locations; Michigan has 22 sites with Holland, as the most recently completed site, the main topic of our discussion here. Furthermore, later, we’ll talk about an anticipated opening in a brand new locale across the country. But getting back to loca- tions in general, Carmody related, “All our layouts differ from location to loca- tion. We do have a few locations that have a cookie-cutter look. More than half of our sites are freestanding.”

Carmody pointed out that there’s a wide selection of media sites with- in the Holland BWW. “We’re able to

Sound & Communications Contributing Editor Jim Stokes has been involved in the AV industry for more than 30 years as an AV technician and writer.


Sound & Communications

All Photos: Lance Rosol

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