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put on anything from CNN to NTN Buzztime (an interactive trivia game) to Fox News, ESPN and ESPN2. You can pretty much sit in one spot and watch everything at the same time.” Then add the ambiance. “We’re on the shoreline of Lake Michigan, just inside of the lake five miles, in kind of an in- termixed shopping area and in front of a line of hotels.”

Regarding the AV integration by Blue- Water Technologies, Carmody said, “I think they’ve done a fantastic job. We have a central control center where we basically can turn the channel of any monitor from one remote area. It con- trols the whole restaurant. AMC can be viewed from a dropdown screen. That’s all by the touch of a finger.

“We’re in our 16th year with Buffalo Wild Wings,” he added. “Our brand is designed to cater to all sorts. We re- ally welcome kids and the family. It’s a large part of our business. Parents can sit down and have their kids play trivia or watch a cartoon in front of them. Dad can watch a sports event or watch the news at the same time. It kind of keeps everybody entertained. So that’s ultimately what we’re about: We serve great food in an attractive, but also en- tertaining, environment.”

The Holland Install

Our install guide was Nick Marino, CTS, Senior Account Executive with BlueWater Technologies, Southfield MI (www.bluewatertech.com). First, an overview. He explained that, when it comes to Buffalo Wild Wings specifi- cally, integrator BlueWater would be looking at doing infrastructure, which includes cabling for high-definition dis- plays, as well as supplying the mount- ing apparatus. There are the displays themselves: mounting and terminating those monitors and also implementing a headend system, which goes from any source to any destination. There’s also an audio system that would in- clude a DSP processor for digital mu- sic. So far, BlueWater has done about 30 BWW AV installs, which includes the combination of upgrades from stan- dard definition to high definition, as well as installing HD in the new stores, such as the Holland facility.

Suddenly, waiting to be seated isn’t such an inconvenience with lobby displays keeping patrons updated with the scores.

With 72 monitors throughout the BWW restaurant, even obscure sports may see the light of day.

Starting from the RF headend, Ma- rino noted that every BWW, including the Holland site, has a DIRECTV dish with satellite receivers. All electronics fit into one Middle Atlantic rack. And SurgeX is the power sequencer unit. Moving into the shop’s people places, there are two separate interior spaces at the new Holland install: the bar and the family side, with the dining room/ restaurant. In this instance, these areas are separated by a full wall. In com- parison, other BWWs sometimes have a half wall, in which case projectors would be hung from a ceiling. Getting

back to the Holland install, there are also garage doors that open up from the family room to an outside patio that has four monitors, as well as audio. In addition, an entry and the vestibule typically have audio. “However, there’s no video unless we might put one in for some signage and things of that nature for a location,” said Marino.


On the shop’s video side, Marino noted there were about 57 LG LCD HDTVs, ranging from 42 to 50 inches, installed throughout the venue. Channel

October 2010


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