Weathering... (Continued from page 15)
more thing that can be done. Creative thinking was the order of the day, as we took steps to think outside the box.
make up this regional deficit was that our three state region finally started thinking regionally rather than by individual state operations. Where one location was weak in bookings, the others worked hard to compensate.
Some examples of this approach include using SWAT teams of recruitment and administrative staff to put extra effort into drives with a history of success and room for growth, the effective use of people power in recruiting heavy hitters in the community to speak on our behalf, increasing the number of bone marrow drive partnerships, special scripting to telerecruit high school students designed to keep up their level of commitment and more.
The ultimate result of these video conferences and the effort put forth to
Staff were required to call in from blood drives regularly throughout the day with updates so corrections could be made if collections were slow. As another result of our new way of thinking, collections staff and equipment such as donor coaches were made more fluid and moved throughout the three states as needed.
The Northern New England Region succeeded in making its monthly collection goals in the spring of 2008 and successfully make up our additional 1,500 pint winter shortfall.
More importantly, we emerged as a
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stronger, more united region which, out of necessity, was creating more synergy and accountability while breaking down traditional silos and barriers.
Susan Parmer has been with the New England Region since 1980, beginning as a staff nurse. Since then she has been appointed to increasingly responsible management positions, overseeing all aspects of blood collection and donor recruitment for the New England Region. In January 2005, she became CEO of the newly-formed Northern New England Region. Susan is a graduate of the University of Vermont School of Nursing and holds a B.A. in Anthropology from California State University at Long Beach. Prior to her work with the American Red Cross Blood Services, Susan was on the nursing staff of Maine Medical Center and the University of California at Irvine Medical Center.