b y J e n n i f e r E a t o n , H o s t i n g A S u c c e s s f u l S u m m e r B l o o d D r i v e Donor Recruitment Representative
An outdoor blood drive in the middle of July in the Deep South? Thanks to the generosity of corporate tenants located in an office park, for the past two summers several hundred donors have donated blood in the sweltering heat. Due to a limited amount of office space and heightened security, one place remained for a blood drive. Initially six blood drives were scheduled, due to business decisions the founding sponsor, UPS, rescheduled four drives and initiated the idea of a summer blood drive extravaganza. The decision to hold the blood drive in the middle of July, outside on 3 blood mobiles was an intentional choice, led by UPS, to assist in preempting our summer shortage of blood.
The exceptional amount of corporate involvement from UPS and SCANA Corporation was instrumental in the success of this unusual blood drive. The Health and Safety Committee, along with representatives from neighboring corporations began planning the extravaganza. The committee provided a tremendous amount of support by renting a tent, WAY Cool, and generator. The tent would be placed in the center of all blood mobiles and on the perimeter of the tent the WAY Cool would keep donors cool. Walkie talkies would be a
simple way to communicate with each bus and a golf cart would be used to transport donors and supplies. Tables and chairs would be borrowed from a nearby church. Stickers would be created for first time donors, to provide a more nurturing donation experience. Being able to “externally register” donors allocated another space on each blood mobile for screening. The planning committee provided community contacts that generously provided food and door prizes. A special t-shirt was created to provide recognition for sponsors who generously donated goods and services.
This blood drive was customized for convenience for the employees
of the office park. Every donor received a free lunch, one day pass to a gym, free smoothie coupon, and a free t-shirt. This was coupled with large door prizes that were drawn after the event. The corporations provided further incentives for the employees by offering hourly drawings of promotional items ordered from their headquarters. This created excitement and encouraged employees as each hour they were emailed a new list of employees who had donated and won a prize.
In 2007, 318 people donated, and in 2008, 417 people donated blood. We went to where donors are in the summertime, their place of employment.
the Drop - ADRP’s Quarterly
Newsletter Winter 2009 / Page 17