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Blood Safety...(Continued from page 3)


because safe blood is not available, even in cities and other urban areas. In the southern regions of Africa up to 20 percent of maternal deaths and 15 percent of child deaths are from severe anemia due to malaria.

Blood donors in Kenya frequently share a donor bed while donating. Also, there are no chairs or desks at blood drives; such basic equipment is sometimes able to be rented, otherwise blood donors sit on the ground.

The Pan American Health Organization of WHO issued a report in August 2008 about improving the blood availability and transfusion safety in the Americas. In 2005 in Latin America the seven countries with the lowest mean annual collection had an average of 11 percent voluntary blood donors.

The overall risk of receiving a contaminated transfusion increased almost four times from 2003 to 2005.

Although so far this is a dismal story, progress has been made in recent years. In 2002, 63 countries were collecting over 75 percent of their blood supply from family and paid donors. This fell to 38 countries just four years later. In 2004, 52 countries reached their goal of collecting 100 percent of their blood supply from voluntary unpaid donors.

Another success story revolves around the implementation of a pilot program in Zimbabwe--Club 25, which has grown to other parts of Africa (South Africa, Togo, Kenya, Uganda, Zambia, Malawi, Botswana), as well as the Philippines, Indonesia, India and Haiti. Today, thousands of young people the world over take part in Club 25 activities which include learning about healthy lifestyles and giving blood regularly with a goal of 20 to 25 blood donations by the age of 25. In addition they host community health programs to prevent HIV/AIDS, substance abuse and other health risk behaviors. Four years after implementing Club 25 the

South Africa National Blood Service reported over 35,000 active donors in Club 25 with 177,426 donations from members.

In Kenya, the number of units collected rose from 85,000 in 2005 to 130,000 a year in 2009. In addition, the Kenya National Blood Service has seen disease (such as HIV) rates decline from 6 percent to 1.2 percent in the past six years. The service gives a great deal of the credit for this to the AABB for the technical assistance it has provided.

If you are a recruitment professional in a developed country, be grateful for the blood supply system that exists. I urge you to reach out and help recruiters in developing countries by:

Contributing to this newsletter with examples of low cost, yet effective recruitment programs that have been successful.

Reading about Oklahoma Blood Institute’s promotion of the Global Blood Fund (monies go to Kenya to help with their transfusion service instead of donors receiving a t-shirt), a program which the board has endorsed.

Having your center participate in World Blood Donor Day.

Or when you attend the annual ADRP conference (in St. Pete Beach, FL this year) reach out to an international attendee.

For those ADRP members in developing countries who cannot attend the conference, look in the future for webinars and more information at www.adrp.org which may assist you break down barriers to recruiting volunteer blood donors.

Together, we can! Information in this article was obtained from the following websites: www.globalbloodfund.org www.sanbs.org www.who.int. www.ifrc.org www.paho.org www.obi.org AABB News, January 2009

We are the worldwide industry leader in the field of donor recruitment with an ongoing commitment to shaping international policies and standards and to develop marketing strategies and specialized resources for the donor recruitment profession.


President Carolyn P. Mihalko Director of Education American Red Cross Biomedical Services, NE Division E-mail: mihalkoc@usa.redcross.org

Immediate Past President Gavin Evans Head of Donor Marketing National Blood Services E-mail: gavin.evans@nbs.nhs.uk

President-Elect John Hagins Senior Director American Red Cross E-mail: jhagins@usa.redcross.org

Treasurer Christine M. Foran Manager, Corporate Relations Hudson Valley Blood Svc, New York Blood Center E-mail: cforan@nybloodcenter.org

Vice President Scott Caswell Director, Donor Resource Development & Customer Relations Community Blood Center E-mail: scaswell@communityblood.org

Vice President Joe Ridley Executive Director, Regional Operations Carter BloodCare E-mail: jridley@carterbloodcare.org

Secretary Charles Moore Director, Recruitment Call Centers American Red Cross E-mail: moorech@usa.redcross.org

Executive Director Deb Swift E-mail: dswift@adrp.org Phone: 512.658.9414

the Drop is published quarterly. For editorial information or ad rates, please call 512.658.9414 or check out www. adrp.org.

the Drop - ADRP’s Quarterly Newsletter Winter 2009 / Page 3

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