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Exhibit 1 Top CPG Global Brands

Best Global Brands—2007 Interbrand Ranking

1

Coca-Cola

65.3

2

Microsoft

58.7

3

IBM

57.1

4

GE

51.6

5

Nokia

33.7

6

Toyota

32.1

7

Intel

31.0

8

McDonald's

29.4

9

Disney

29.2

10

Mercedes

23.6

11

Citi

23.4

12

HP

22.2

13

BMW

21.6

14

Marlboro

21.3

15

American Express

20.8

16

Gillette

20.4

17

Louis Vuitton

20.3

18

Cisco

19.1

19

Honda

18.0

20

Google

17.8

24

Nescafé

13.0

26

Pepsi

12.9

30

Budweiser

11.7

40

Kellogg's

9.3

51

L’Oréal

7.0

53

Heinz

6.5

57

Colgate

6.0

59

Wrigley

5.8

63

Nestlé

5.3

65

Avon

5.1

67

Danone

5.0

70

Kleenex

4.6

85

Moët & Chandon

3.7

86

Kraft

3.7

87

Hennessy

3.6

90

J&J

3.4

91

Smirnoff

3.4

96

Nivea

3.1

21 CPG Brands in Top 100, Valued at $220 billion

  • *

    CPG encompasses the food, beverage, alcohol, personal care, and tobacco sectors

Sources: Interbrand “Best Global Brands 2007”; Booz & Company

Rank

find synergies all along the value chain, from consumer insights, to innovation, to sourcing, to mar- keting. However, they must walk a fine line in developing these capabilities globally: On the one hand, doing so allows companies to achieve the benefits of scale,

Brand

Brand Value (Dollars in Billions)

and speed their expansion in new markets by quickly applying best practices learned in one region to other geographies. On the other hand, without the right structure in place to manage these capabili- ties, companies are likely to see increased organizational complex-

ity—which brings its own chal- lenges in terms of local market relevance and speed-to-market. In managing these tradeoffs, CPG companies have been experiment- ing with a variety of structures in the oversight of their global brands. Many have gone from

Percentage of Brands in Top 100 Global Brands

Percentage of Value of Top 100 Global Brands

Total: 100 brands

Total: US$1.156 billion

100%

Top 100 Global Brands: Breakdown by Sector

100%

100%

80%

60%

Other

Diversified

Consumer Electronics

Financial Services

40%

20%

0%

IT

Automotive

CPG*

2

Booz & Company

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