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Forensic Accounting, Forensic Techniques, and Fraud Detection Copyrighted 2001 D. Larry Crumbley, ... - page 214 / 352

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© D.L. Crumbley

Horizontal Analysis

Suppose advertising in the base year was $100,000 and advertising in the next three years was $120,000, $140,000, and $180,000. A horizontal comparison expressed as a percentage of the base year amount of $100,000 would appear as follows:

100%

120%

140%

180%

Horizontal Comparison

$100,000

$120,000

$140,000

$180,000

Dollar Amount

Year 1

Year 2

Year 3

Year 4

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