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DRAFT

  • ´éč

    AUGUST

19,

1998

This method of handling compound ads could make the <coding> vs. <keyword> cross-linking suggested in our white paper, “The New York Times Advertising Markup Prototype” (found at http://www.zedak.com/admarkup) available to compound ads. The keywords named within a <text> element match <coding> markup in the same segment.

The compound ad could be divided into segments as follows:

Consider the following compound ad:

PORSCHE

‘99 911 Carrera Cpe, Black/Black ..........NEW ’99 911 Carr. Cpe, Arena Red/Beige ......NEW ’97 911 Turbo, Silver/Black...................NEW

LAMBORGHINI

’97 Roadster Red/Tan, 100 mi ’91 Diablo White/White, 6K mi

PORSCHE

Item 1

‘99 911 Carrera Cpe, Black/Black ................. NEW

Item 2

’99 911 Carr. Cpe, Arena Red/Beige ............. NEW

Item 3

’97 911 Turbo, Silver/Black.......................... NEW

Porsche Segment

OVER 300 PRE-OWNED EXOTICS IN STOCK

(800) 555-5555

Item 4

’97 Roadster Red/Tan, 100 mi

Item 5

’91 Diablo White/White, 6K mi

LAMBORGHINI

Lamborghini Segment

OVER 300 PRE-OWNED EXOTICS IN STOCK

(800) 555-5555

The

New

York

Times

for

the

NA A

Standards

Task

Force

Page

2

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