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DRAFT

  • AUGUST

19,

1998

<font size="16"><center> OVER 300 PRE-OWNED EXOTICS IN STOCK</center></font> <image name="CarzLogo" depth="6"></image> (800) 555-5555 </center></font> </text> </segment> ...

The above ad lists 5 cars, but it could list hundreds. Compounding allows the ad to:

  • display correctly in print;

  • garner correct hits in online searching; and

  • split into separate ads, if appropriate, for online viewing.

The uncoded equivalent print ad is:

... <text> <font size="16"><center>PORSCHE</center></font> <line>'99 911 Carrara Cpe, Black/Black<tab leader="yes"/>NEW</line> <line>'99 911 Carr. Cpe, Arena Red/Beige<tab leader="yes"/>NEW</line> <line>'97 911 Turbo Silver/Black<tab leader="yes"/>2K MI</line> <font size="16"><center>LAMBORGHINI</center></font> <left>'97 Roadster Red/Tan, 100 mi</left> <left>'91 Diablo White/White, 6K mi</left> <font size="16"><center> OVER 300 PRE-OWNED EXOTICS IN STOCK</center></font> <image name="" depth="3"></image> CARZ 'R US <image name="" depth="3"></image> (800) 555-5555 </center></font> </text> ...

The

New

York

Times

for

the

NA A

Standards

Task

OVER 300 PRE-OWNED EXOTICS IN STOCK

(800) 555-5555

PORSCHE

‘99 911 Carrera Cpe, Black/Black ......... NEW ’99 911 Carr. Cpe, Arena Red/Beige...... NEW ’97 911 Turbo, Silver/Black .................. NEW

LAMBORGHINI

’97 Roadster Red/Tan, 100 mi ’91 Diablo White/White, 6K mi

OVER 300 PRE-OWNED EXOTICS IN STOCK

(800) 555-5555

Force

Page

9

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