X hits on this document

29 views

0 shares

0 downloads

0 comments

6 / 13

Marketing Information Sources

Primary data

- information collected firsthand to answer specific, current research questions

- advantages:  specific, relevant, and up-to-date information

- disadvantages:  high cost and amount of time

Document info
Document views29
Page views29
Page last viewedSat Dec 10 14:53:40 UTC 2016
Pages13
Paragraphs109
Words324

Comments