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Marketing in the Travel and Tourism Industry - page 2 / 13

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http://www.bized.ac.uk

Copyright 2005 – Biz/ed

Definition

Marketing is about anticipating and identifying the wants and needs of a target market of consumers, then satisfying those needs in order to make a profit

Firstly, travel and tourism organisations must understand their customers’ demands. This is the ‘anticipating’ and ‘identifying’ part of the definition

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