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The Bachelor of Business is a course for students intending to gain a strong background across the broad scope of the main business and organisation functional areas, and develop a strong strategic and entrepreneurial emphasis towards innovation and the development and growth of businesses. Aside from undertaking a general Bachelor of Business, students may elect to undertake a specialisation in Marketing, Entrepreneurship, Tourism. A feature of the course is the group of practical business placements and projects units that are available.

This flexible degree structure allows up to one-third of the course to be selected from other degree programs, including management, marketing, human resource management, tourism, Asian studies and languages, psychology, arts and mathematics as electives.

This course will give you the foundation, knowledge and skills to deal with the demands of contemporary business settings.

It aims to:

  • Develop the conceptual frameworks and skills of critical analysis applicable to entrepreneurial operations in a global economy

  • Provide an opportunity for specialisation as well as integration and application

  • Develop high potential individuals to serve the business needs of local, national and global enterprises

  • Provide market attractive, competitive and educationally robust business education

  • Provide a sound working knowledge of the core disciplines of business

  • Enhance a range of generic skills with a focus on business communication and problem solving skills.


This course focuses on enterprise, competitiveness and integration. You will be prepared for roles in businesses that range from small startup enterprieses to large firms and for self-employment. On completion of this course, you will be prepared to work in a range of business settings, particularly where environments are dynamic and complex and industries highly competitive. This course would be a good choice for those aiming for self employment or wishing to develop a career as a business analyst, consultant or strategic planner.


  • Required proficiency in English – Overall IE TS band score of 6.0 with no band less than 5.5

  • Successful completion of Australian Year 12 High School examination, or overseas equivalent

  • At least 18 years of age at the time of the student’s proposed commencement of studies at the university

PROFESSIONAL RECOGNITION Not applicable FEES AUD $7150 per semester PROGRAM DURATION 3 years or 6 semesters PROGRAM STRUCTURE

To fulfill the academic requirements for the Bachelor of Business a student will complete an approved course of study comprising the following:

  • The course is made up of a total of 24 units which includes foundation units (8), core units (8) and elective units (8).

  • Foundation units should be completed early in the course of study

    • (i.

      e. by the end of the third semester).

  • Gain a minimum of 360 credit points of which at least 16 units must be Foundation and Strand units. No more than 10 introductory units are permitted.

  • Strand (Specialisation Units)

  • In the Bachelor of Business degree, students may choose to complete approved specialisations. Students may choose a specialisation when commencing the course or after completing the first year of the course.

Year 1 Semester 1

Foundation Units for all Specialisations

BA506 BC501 BE507 JN501

Accounting and Business Decisions eBusiness Fundamentals Business Microeconomics Management Principles

Year 2 & 3

Units will depend on Specialisation chosen

Semester 2 BS531 JN501 JM501 JT501

Students may then nominate to graduate with one of the following specialised degrees: Bachelor of Business (Entrepreneurship) Bachelor of Business (Marketing) Bachelor of Business (Tourism)

Innovation in Society Fundamentals of Law Introduction to Marketing Introduction to Tourism

Elective Units In the Bachelor of Business degree, students may choose to up to eight elective units. Elective units can be selected from any of the units available in the School of Business or any other UB School.

  • As they are subject to staff availability, there is no guarantee that every course will be offered in any particular semester.

  • All courses are subject to change through the processes of regular program revision.

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