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Chapter 6 Global Information Systems and Market Research - page 10 / 48

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10 / 48

6-10

Privacy

Safe Harbor Agreement establishes principles for privacy protection for companies that transfer data to the US from Europe

Purposes of the information collected and used

An ‘opt out’ option to prevent disclosure of personal information

Can only transfer information to 3rd parties that are in compliance with Safe Harbor

Individuals must have access to information

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