X hits on this document

Powerpoint document

Chapter 6 Global Information Systems and Market Research - page 13 / 48

115 views

0 shares

0 downloads

0 comments

13 / 48

6-13

Scanning Modes: Surveillance and Search

Surveillance

Informal information gathering

VIEWING – general exposure to information

MONITORING – paying special attention and tracking a story as it develops

Search

Formal information gathering

INVESTIGATION – seeking out secondary data

RESEARCH – conducting primary research

Document info
Document views115
Page views115
Page last viewedThu Dec 08 01:07:27 UTC 2016
Pages48
Paragraphs371
Words1533

Comments