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Chapter 6 Global Information Systems and Market Research - page 21 / 48

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6-21

Int’l research considerations (emerging mkts) IN ADDITION TO THE USUAL PITFALLS

Research norms may vary

Local researchers: availability / quality

Secondary data source reliability

Totally different infrastructure, e.g.,

Communications, transport, equipment, etc.,

Employment: staffing costs / availability of field staff

Socio-cultural differences, living standards, literacy, tribalism

Political instability

Exchange rate fluctuations

Security

Legislation issues / corruption

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