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Chapter 6 Global Information Systems and Market Research - page 31 / 48

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6-31

How to avoid SCR:

Define the business problem  according to culture, habits,norms in home market.

Define the business problem according to culture, habits,norms in foreign market.

Isolate the SCR influence in the problem and examine it carefully to see how it complicates the problem.

Refine the problem without the SCR influence and solve  for the optimum business goal situation.

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