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Chapter 6 Global Information Systems and Market Research - page 32 / 48

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32 / 48

6-32

Ten Good Reasons to use export marketing research and take control of your export markets

1) Put yourself in the "driving seat"

2) Develop an efficient market entry strategy

3) Control overseas representatives

4) Increase your profits

5) Familiarize yourself with the market

6) Save time and money

7) Gain favor with potential customers

8) A comprehensive report

9) Expert help at hand

10) Double your budget

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