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List of Figures

  • 1.

    Culture Types……………….………………………………………………..22

  • 2.

    Model of Role Perceptions and Role Enactment…………………………….56

  • 3.

    Interactions between Culture and Culture Strength………………….………87

  • 4.

    Interaction between self-monitoring (cognitive) and entrepreneurial

culture………………………………………………………………..………90 5. Interaction between P-O fit and market culture……………………………...92

vii

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