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Figure 2: Model of Role Perceptions and Role Enactment

ROLE EMERGENCE

ROLE ENACTMENT

Culture Strength

P-O Fit

 Clan

H1

 Helping

 Entrepreneurial

 Innovative

ORGANIZATIONAL

ROLE

CULTURE

H3 & H7

PERCEPTIONS

Hierarchy

Self-

Market

Monitoring

(Cognitive)

H5

 Compliant

 Achievement

H4 & H8

H2

Self- Monitoring (Behavioral)

H6

BEHAVIORS

Help

Innovation

Compliance

Achievement

56

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