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2 / 21

March 2010

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I p r o d u c t A v i v Dear Customer, Welcome to the latest edition of the Aviva Investor! The last quarter has seen a fantastic growth for the life insurance industry. For the first part of the quarter (Jan-Feb 2010), private life insurers grew at 17% while Aviva India recorded a growth of 24% over last year. Even in terms of renewal premiums, we continue to see growth. I would like to re-iterate that insurance is a long-term savings and protection instrument, hence to enjoy the benefits, please do remember to pay renewals and not exit the policy before 10 years at least. We have launched a new product in the last quarter inline with the customer demand - Aviva Wealth Protect. This product guarantees the highest NAV over 7 years. We have also introduced a new universal life a D h a n S a n c h a y , a n i n s u r a n c e p l a n t h a t w o r k s l i k e y o u r p e r s o n a l s a v i n g s a c c o u n t b y p r o v i d i n g t h e o p t i o n t o d e p o s i t a n y a m o u n t o f p r e m i u m a n d a t a n y p o i n t o f t i m e i n t o y o u r d e p o s i t a c c o u n t . I t a l s o o f f e r s t h e o p t i o n t o w i t h d r a w m o n e y f r o m y o u r a c c o u n t a f t e r 3 p o l i c y y e a r s . T h e l i f e c o v e r i n t h i s p o l i c y d o e s n ' t l a p s e e v e n i f y o u m i s s p a y i n g y o u r s u b s e q u e n t p r e m i u m s . T a k i n g t h e C u s t o m e r C e n t r i c i t y i n i t i a t i v e s f o r w a r d , w e h a v e m a d e i t s i m p l e r f o r y o u t o p a y y o u r p r e m i u m s v i a t e l e p h o n e t h r o u g h c r e d i t c a r d s . W e h a v e i n t e g r a t e d o u r s y s t e m w i t h A t o m T e c h n o l o g i e s I V R p a y m e n t s y s t e m w h e r e i n y o u c a n m a k e p r e m i u m p a y m e n t b y u s i n g a c r e d i t c a r d a n d f e e d i n g i n t h e e s s e n t i a l d e t a i l s o f y o u r p o l i c y a n d c r e d i t c a r d . T h e p a y m e n t p r o c e s s c o n f i r m s t h e t r a n s a c t i o n v e r b a l l y a n d s e n d s a n S M S c o n f i r m a t i o n t o y o u r m o b i l e n u m b e r . O u r f u n d s h a v e p e r f o r m e d v e r y w e l l a n d a b o v e t h e b e n c h m a r k r e t u r n s . T h e f l a g s h i p f u n d o f t h e c o m p a n y L i f e U n i t L i n k e d B a l a n c e d F u n d h a s p e r f o r m e d v e r y w e l l w i t h a c o m p o u n d e d a n n u a l g r o w t h r a t e ( C A G R ) o f 1 8 . 6 % ( a s o n M a r c h 3 1 , 2 0 1 0 ) s i n c e i n c e p t i o n i n J u n e 6 , 2 0 0 2 a n d a b o v e t h e b e n c h m a r k r e t u r n o f 1 2 . 5 % . L a s t l y , I w o u l d l i k e t o a d d r e s s a n y c o n c e r n s r e g a r d i n g t h e o n g o i n g c o n t r o v e r s y b e t w e e n S E B I a n d I R D A o n w h o w i l l b e r e g u l a t i n g u n i t - l i n k e d i n s u r a n c e p l a n s . P l e a s e n o t e t h i s w i l l a b s o l u t e l y h a v e n o i m p a c t o n y o u r p o l i c y o r o n r e n e w a l s o r a n y o t h e r s e r v i c e t h a t w e h a v e c o m m i t t e d a s p a r t o f t h e i n s u r a n c e c o n t r a c t . W e l o o k f o r w a r d t o h a v i n g y o u w i t h u s o v e r l o n g t e r m w i t h a n o b j e c t i v e t o p r o v i d e y o u w i t h ' p r o s p e r i t y a n d p e a c e o f m i n d . ' W a r m r e g a r d s , T R R a m a c h a n d r a n

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