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Thursday, October 28

Markets and Marketing

Moderator: Ken Keck, Executive Director Florida Department of Citrus

8:00 - 9:00

am

Conference Sign in and Continental Breakfast

9:00 - 9:30

am

9:30 - 10:30

am

10:30 - 11:00

am

11:00 - 11:30

am

11:30 - 12:00

am

12:00 - 1:30

pm

Citrus Industry Slide Show and Background Music Designed by Katherine Snyder, UF/IFAS/CREC

Opening Remarks - Jackie Burns, Interim Director, University of Florida/IFAS, Citrus Research and Education Center (CREC) and Allen Morris, Economist, UF/IFAS/ Citrus REC

The U.S. Retail Orange Juice Market: History, Growth, Change, and Future Prospects - Bob Behr, Chief Operations Officer, Florida’s Natural Growers

The European Fruit Juice Market: Past, Present, and Future Outlook – Brigitte Arene, Gerber Foods, European Group

Challenges and Opportunities in Marketing Fresh Florida Citrus– Greg Nelson, CEO, DNE World Fruit Company

Challenges and Opportunities in Marketing Fresh California Citrus - Scott Owens, Vice President Sales and Marketing, Paramount Citrus

Catered Lunch

Situation and Outlook for the U.S. and World Economies

Guest Speaker - David Stallings, Economist and Agricultural Projections Coordinator, USDA

Lunch is sponsored by:

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