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Capital Needs Inventory - page 88 / 100

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Systems and Technology

First launched in 1996, Metro’s web site is now the primary source of information for most customers. Web site usage has grown from 1 million page views per month in 1999 to an average of 16 million page views per month in 2009.

86 Capital Needs Inventory

Business Support Software and Equipment ($39.7 Million)

Website Update – Customer Communication will encourage interaction and information sharing within www.wmata.com through appropriate social media tools. Upgraded hardware to support new website features will cost $39.7 million over the next 10 years.

Metro’s website provides extensive information to riders, businesses and visitors about Metrorail, Metro- bus and MetroAccess service. First launched in 1996, the web site is now the primary source of informa- tion for most Metro customers. Web site usage has grown from 1 million page views per month in 1999 to an average of 16 million page views per month in 2009. Metro plans im- provements that will lay the ground- work for Web 2.0 collaborative technologies that could potentially create revenue-generating opportunities.

Business Support Software and Equipment includes the following CNI project:

CNI Project CNI 054: Website Update—Customer Communication Total

Total (YOE, $ Millions) $39.7 $39.7

Rail Fare Equipment ($32.4 Million)

Metro is considering new technologies for fare collection, potentially adding

a bank card (credit/debit) fare payment option known as an “open system.” The Metro Board approved solicitation of business proposals for an open fare payment system in May 2009. Metro estimates $10 million is needed for initial investments in such a system. An open fare payment system could mean lower fare collection costs if card companies would manage the collection system and customer inquiries. Revenue could also be raised by partnering with credit card companies or banks. The largest benefit would be to the customer who would have more payment choices increasing the convenience of using the

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