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Private Label products are growing faster than Brands

FRANCE EXAMPLE

YoY sales growth, all grocery categories ('07-'08)

5%

3

Private label

0

  • -

    3

Brand

  • -

    5

  • -

    8

Aug. '07

Jan. '08

Oct. '08

10 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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