Impacts on balance sheets will last even after the economy recovers
Available credit for spending
Shares and retirement plans
Spend on essentials
Classic recessionary impact: hurts business through cycle
Longer term impact: Harder to predict as it damages consumer confidence
15 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.