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Impacts on balance sheets will last even after the economy recovers

+

Income

+

Home equity

+

Available credit for spending

+

Shares and retirement plans

-

Savings

+

Other assets

-

Spend on essentials

-

Debt

Classic recessionary impact: hurts business through cycle

Longer term impact: Harder to predict as it damages consumer confidence

15 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

Consumer

Consumer

cash flow

“balance sheet”

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