X hits on this document

123 views

0 shares

0 downloads

0 comments

16 / 36

Balance sheet impacts will affect consumers with higher asset exposure the most

DEVELOPED COUNTRIES

Retirees

Families with mortgages

Generation Y

Exposed to declines in housing prices

Lower exposure to stock market or to housing equity

Depend on available credit (home equity lines and cards) for spending

• Loss of confidence during downturn, but temporary

~40% ~60%

~40% ~5%

Exposure:

  • Retirement income heavily exposed to equity markets

  • Vulnerable to declines in value of home equity

Note: Based on US wealth distribution by age (Generation Y: under 30, Families: 30-60, Retirees: 60+) Source: US Census Bureau, Bain analysis 16 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

% population

~20%

% wealth

~35%

Document info
Document views123
Page views123
Page last viewedSat Jan 21 16:34:35 UTC 2017
Pages36
Paragraphs699
Words4690

Comments