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It is still early to predict, but we believe the crisis will primarily impact existing trends, not initiate new ones

  • In general, periods of upheaval tend to accelerate or alter existing trends rather than creating new ones

  • Long term trends – being long term trends – shouldn’t normally be changed drastically

    • -

      Some major long term trends in

the consumer landscape will be accelerated by this downturn

  • -

    Other trends will continue to be

important, but will become more value-oriented

19 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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