It is still early to predict, but we believe the crisis will primarily impact existing trends, not initiate new ones
In general, periods of upheaval tend to accelerate or alter existing trends rather than creating new ones
Long term trends – being long term trends – shouldn’t normally be changed drastically
Some major long term trends in
the consumer landscape will be accelerated by this downturn
Other trends will continue to be
important, but will become more value-oriented
19 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.