Executive Summary: The Consumer View
Lower income shoppers are more impacted by cash flow pressures, while higher-income shoppers are more worried about their overall balance sheet
All consumers are trading down, but also “fleeing to value”
Discounters and private labels are growing share, but consumers still value name-brand innovation within categories
Long-term trends such as demographic and population shifts are largely unchanged by the economy
Convenience, “green,” and wellness trends are still relevant, even while consumer willingness to pay high price premiums changes with the economy
Trends such as nesting, spend polarization, and small personal indulgences are actually accelerated by a downturn
2 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.