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Bandwidth and online information explosion will be accelerated as people spend more time at home

Ageing population

Little impact from economic cycles

Increased ethnicity

Little impact from economic cycles

Rise of the East

Spending power will continue to shift eastwards, but main GDP growth contributors will slow down

Discretionary spend increase

Consumer spending power will be hit short term by the recession, but will recover

Global mobility (goods/people)

Global trade will decrease in the short term, but will recover with the economy

Market freedom/ deregulation

The recession is likely to cause a long term shift towards greater government regulation

Macro shifts

Resource depletion/ Earth’s habitability

Little impact from economic cycles

Moore's law/ Bandwidth explosion

• Bandwidth and online information explosion will be accelerated as people spend more time at home

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