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Core trends

Emerging trends

Health and wellness

Spend polarization

Tribalism

Consumer experience

Hiving/ Nesting

Individualism

Convenience

Sensory/ indulgence

Post- materialism

Consumer conscience

Premium- isation

Brand fatigue

Technology dependence

Feminization

Consumption caps

These macro shifts are conditioning consumer behavioral and attitudinal trends

Macro shifts

Ageing population

Increased ethnicity

Rise of the East

Discretionary spend increase

Global mobility (goods/people)

Market freedom/ deregulation

Resource depletion/ Earth’s habitability

Moore's law/ bandwidth explosion

21 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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