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Which trends will affect your company’s strategy in the short and longer term?

Macro shifts

Core trends

Emerging trends

Ageing population

Increased ethnicity

Health and wellness

Hiving/ Nesting

Tribalism

Consumer experience

Spend polarisation

Individualism

Convenience

Sensory/ indulgence

Post- materialism

Consumer conscience

Premium- isation

Brand fatigue

Technology dependence

Feminisation

Consumption caps

Rise of the East

Discretionary spend increase

Global mobility (goods/people)

Market freedom/ deregulation

Resource depletion/ Earth’s habitability

Moore's law/ Bandwidth explosion

Trend changed in nature Unchanged

y any

r

par y w

ou

a n s pr or wr

en consent.

T h i s n o r m a o n s c o n e n a a n w a s p r e p a r e y a n D e c e l e r a t Impact of downturn on trend Decelerated (long term) e d ( s h o r t t e r m ) ompany so e y or e use o our c en ; Accelerated (long term) Accelerated (short term) s no o e re e

on

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