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Health and wellness continue to matter, but at a reasonable price

Pre-recession

  • Obsession with well-being

  • Switch to “healthy options”

(organic, low fat, etc)

Post-recession

  • Concern with health and wellbeing, but unwillingness to spend more for healthy products

  • "Back to basics" trend:

    • -

      Walk or bike to the office instead of going to the gym

    • -

      Cook 'superfoods' instead of buying expensive healthy pre- prepared meals

23 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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