Consumer experience will become even more important coming out of the recession
Consumers will try more new brands and products, prompted by the downturn
Brands will have to provide a full experience, preferably at a reasonable price
“Store and brand loyalty are a thing of the past as the size and mode of buying alters shape to suit the times”
“The crisis is causing the consumer to rethink what had become a habit.”
Greg Tipsord, Henkel’s U.S.
Source: Wall Street Journal; The Age 24 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.