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Consumer experience will become even more important coming out of the recession

Consumers will try more new brands and products, prompted by the downturn

Brands will have to provide a full experience, preferably at a reasonable price

Store and brand loyalty are a thing of the past as the size and mode of buying alters shape to suit the times”

The Age

“The crisis is causing the consumer to rethink what had become a habit.”

Greg Tipsord, Henkel’s U.S.

Source: Wall Street Journal; The Age 24 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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