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Convenience remains a goal, when delivered at a reasonable price

Pre-recession

  • Demand for 'time-saving', well- portioned, portable products, e.g.

    • -

      Ready meals

    • -

      Single-serve

    • -

      ‘On the go’

    • -

      Multi-purpose

  • Switch to convenient shopping

    • -

      Convenient stores

    • -

      Impulse channels

    • -

      On-line

Post-recession

  • Possible bifurcation:

    • -

      Unwillingness to spend more for convenient products

      • E.g. buying fruits instead of smoothies

    • -

      Increased demand for time-saving products and shopping channels as people have to work more

25 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

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