X hits on this document

96 views

0 shares

0 downloads

0 comments

26 / 36

Environmental, moral and social values will be important, but consumers may not pay extra for them

Pre-recession

  • Environmental, ethical, moral and social values important to consumers

Post-recession

  • Consumer conscience remains vivid, but consumers less willing to spend more for it

  • Popular environmental trends are those that save money

    • -

      e.g. saving power and water

  • New mantras for 'save the planet' activists:

    • -

      From 'pro-green' to 'anti-greed'

26 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.

Document info
Document views96
Page views96
Page last viewedFri Dec 09 08:22:06 UTC 2016
Pages36
Paragraphs699
Words4690

Comments