Environmental, moral and social values will be important, but consumers may not pay extra for them
Environmental, ethical, moral and social values important to consumers
Consumer conscience remains vivid, but consumers less willing to spend more for it
Popular environmental trends are those that save money
e.g. saving power and water
New mantras for 'save the planet' activists:
From 'pro-green' to 'anti-greed'
26 GXC ConsumerOfTheFuture_BainStudyJanuary2009v2 This information is confidential and was prepared by Bain & Company solely for the use of our client; it is not to be relied on by any 3rd party without Bain's prior written consent.